Interview: JOHN VIERA, Ford Motor Company, director of sustainable business strategies

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By Bob Andelman

Ford Motor Company has a vision of providing sustainable transportation that is affordable in every sense of the word: socially, environmentally and economically.

Joining me in a moment is Ford executive John Viera. Viera is all about sustainability. As director of sustainable business strategies for the American automaker, he lives and breathes sustainability and is extremely passionate about achieving it.

What you’ll also find intriguing about Viera is that he came to sustainability from his last position, in which he was a chief engineer for Ford. That means he knows as well as anyone what is and isn’t possible and where the pressure points may lie for progress.

Ford believes that its sustainability strategy will be a key component of its business going forward. By remaining economically viable, it expects to make positive contributions to society and reduce the environmental impact of its products.

Responsibility for maintaining the Ford Motor Company’s high commitment to sustainability falls in my part to my guest, John Viera.

(Bob Andelman was paid a fee by BlogTalkRadio to host this commercial program.)




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Interview: SUE CISCHKE, Ford Motor Company, group vice president for sustainability, environment and safety engineering

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By Bob Andelman

Have you driven a Ford lately? Do you need a good reason to come back to America’s automobile company? If you’re making decisions based on a company’s commitment to the environment and a sustainable future, I hope you’ll stay with us for the next 30 minutes.

Joining me in a moment is Ford executive Cischke. She’s the company’s group vice president for sustainability, environment and—no kidding—safety engineering. I’ll have to remember to ask what the connection is!

And fyi, I’m told that Sue is also the highest-ranking woman at Ford.

I first learned of Bill Ford’s commitment to building sustainable automotive products almost a decade ago. A magazine assignment sent me to a corporate conference on sustainability at a time when it was a phrase that few people yet understand. But the names that everyone was buzzing about as early adopters were Nike’s Phil Knight—and Bill Ford.

Ford has made sustainability a major principle of his time in the chairman’s seat at the company his great-grandfather started back in 1903. And today, responsibility for maintaining the Ford Motor Company’s high commitment to sustainability falls to my gust, Sue Cischke, who joins us now.

(Bob Andelman was paid a fee by BlogTalkRadio to host this commercial program.)


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You can LISTEN to this interview with FORD MOTOR COMPANY group vice president for sustainability, environment and safety engineering SUE CISCHKE by clicking the BlogTalkRadio.com audio player above!


Copyright 2008 Bob Andelman. Click here for copyright permissions!

Some stories may appear in unedited versions that are different from their print counterparts.