Threadless? Not anymore! Let online t-shirt entrepreneur Jake Nickell and a cast of millions outfit you! (Interview)


Posted: 01 Jan 2011 07:05 PM PST
Threadless t-shirt image

By BOB ANDELMAN
(email)

Mr. Media Radio
Is this any way to run a business?
Threadless.com, the little T-shirt company that could, gambles every day that good kharma will deliver brilliant designs into its hands and that consumers will buy them.
Incredibly, it’s a winning bet.

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Threadless was launched when co-founder Jake Nickell won an online t-shirt design competition in 2000. He thought it was so much fun that he started his own contest and a company grew from it.

The Boulder, Colorado-based company now boasts a “community” of more than 1-million supporters who have purchased more than 4 million t-shirts. To celebrate its first 10 years, Nickell has even written a photo-packed book titled… wait for it… Threadless. Besides telling a business story, its packed with hundreds of photos of attractive women — okay, and there are some guys, too — modeling the company’s products.
Threadless WebsiteFacebookTwitterFlickrVimeo

Hear it now!JAKE NICKELL audio excerpt: “We come up with six to nine new designs every week. We would much rather print a new design than reprint an old one. We’re all about change.” 

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You can LISTEN to this interview with JAKE NICKELL, founder of THREADLESS.com, by clicking the audio player above!
 
Bob Andelman is the author or co-author of 10 books, including ‘The Profiler’ with Pat Brown, ‘Built From Scratch’ with the founders of The Home Depot, and ‘Will Eisner: A Spirited Life.’ • Follow Bob on Twitter or Facebook.
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